The Rolex GMT-Master II "Pepsi," with its instantly recognizable two-tone blue and red Cerachrom bezel, is a watch that transcends mere timekeeping. It's a statement piece, a symbol of luxury, adventure, and enduring style. This article delves into the world of the Pepsi Rolex, exploring its history, its current market value, its recent discontinuation, and the factors driving its considerable desirability. We'll also examine price trends, availability in different markets (specifically the UK), and what you can expect to pay for this coveted timepiece.
The Legacy of the Pepsi Bezel:
The story of the Pepsi GMT-Master II begins decades ago. The original GMT-Master, introduced in the 1950s, was designed in collaboration with Pan Am, catering to the needs of long-haul pilots navigating across multiple time zones. Its rotating bezel, initially in a two-tone "Pepsi" configuration of red and blue, allowed for easy tracking of a second time zone. This distinctive color scheme, inspired by the Pepsi-Cola logo, quickly became synonymous with the model and cemented its place in horological history.
While various iterations and bezel materials have been introduced over the years (including the "Coke" bezel – red and black – and all-black bezels), the Pepsi bezel remains arguably the most iconic and sought-after. Its vibrant colors are both striking and elegant, making it a versatile watch that complements a wide range of styles and occasions.
The 126710BLRO: The Current Generation
The Rolex GMT-Master II 126710BLRO, often simply referred to as the "Pepsi," represents the current generation of this classic model. This stainless steel masterpiece features the updated Calibre 3285 movement, known for its enhanced precision, power reserve (approximately 70 hours), and improved shock resistance. It maintains the spirit of the original GMT-Master, incorporating the instantly recognizable Pepsi bezel, but with modern refinements. The Cerachrom bezel insert, made from a virtually scratch-proof ceramic, ensures the vibrant colors remain bold and brilliant for years to come. The Oyster bracelet, renowned for its comfort and durability, completes the package.
The 126710BLRO is more than just a timepiece; it's a testament to Rolex's commitment to both heritage and innovation. It’s a watch that seamlessly blends classic design elements with cutting-edge technology, making it a highly desirable piece for collectors and enthusiasts alike.
Rolex Pepsi Discontinued (or is it?):
The news of the Rolex Pepsi's discontinuation sent ripples through the collector community. While Rolex rarely officially announces the discontinuation of models, the 126710BLRO's removal from the official website and the subsequent difficulty in obtaining one from authorized dealers strongly suggests that it is indeed no longer in production. This has only served to increase its desirability and value. However, it's important to note that Rolex's production decisions are often opaque, and there's always a possibility of a future reintroduction, albeit perhaps with slight modifications.
Rolex Pepsi Price Chart & Price List:
The price of a pre-owned Rolex Pepsi varies considerably depending on its condition, box and papers (original packaging and documentation), and the seller. A comprehensive price chart or list is difficult to create due to the fluctuating nature of the pre-owned luxury watch market. However, several factors significantly impact the price:
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